e-Media Institute - Television advertising investments, big TV spenders and industries. Forecasts on the Austrian TV advertising market

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4. TV Advertising Expenditure and Revenue in Austria

Television advertising investments, big TV spenders and industries. Forecasts on the Austrian TV advertising market

This short report (3 .pdf A4 pages) is included in the AUSTRIA TV MARKET REPORTS package.

Published in March 2010.

CONTENTS

4.1.   Television ad spending as proportion of total advertising market
4.2.   Big-spending industries and companies
4.3.   Breakdown of TV revenue by company
4.4.   Breakdown of TV advertising by channel
4.5.   Breakdown of TV advertising by platform
4.6.   Regulation of TV advertising market
4.7.   Ad agencies and media buyers
4.8.   TV advertising outlook

TABLES / CHARTS

TV advertising expenditure per TV household in Austria (in €) and growth rate on previous year (%) in the past five years
TV advertising expenditure as a proportion of Gross Domestic Product (GDP) in Austria (%) in the past five years
Forecast growth rates for TV advertising expenditure and gross domestic product in Austria (%) for the current and next two years

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