e-Media Institute - All the key performance indicators on the Italian TV market in a single Market Maps package: TV market overview, digital TV, Pay TV, TV platforms (terrestrial TV, cable TV, satellite TV and IPTV), broadband, TV advertising expenditure and forecasts for the TV market.

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Italy TV Market Maps - The full Package (Dec-09)

All the key performance indicators on the Italian TV market in a single Market Maps package: TV market overview, digital TV, Pay TV, TV platforms (terrestrial TV, cable TV, satellite TV and IPTV), broadband, TV advertising expenditure and forecasts for the TV market.

MAP DETAILS

Published in December 2009.

The five Market Maps included in this package illustrate in detail the broadcasting, pay television, digital television and broadband markets in Italy. The package also includes e-Media Institute forecasts for the Italian television market.

Published quarterly, the Italy TV Market Maps Package is a precious resource for those who need a concise and complete overview of the Italian TV market.

The data reported in the maps are extracted from our extensive proprietary databases on the media and communication markets in all Western European countries.

By choosing the full Package you save 40% on the total price of the five individual Market Maps.

MARKET DATA

The map shows data as of September 2009.

Total population in Italy for the current and last year
Total households in Italy for the current and last year
Total GDP in Italy and real GDP growth rate for the last two years (%)
Forecasts for real GDP growth rate for the current and next year (%)
Total TV households in Italy for the current and last year
Penetration of TV households in Italy (as a percentage of total households) compared with other main Western European countries
Total digital TV households in Italy and penetration rate (%) on total TV households
Total Pay-TV subscribers in Italy and penetration (%) on total TV households
TV advertising expenditure per TV households in Italy for the last five years (in Euro, year-end data)
Total Pay-TV subscribers in Italy for the current and last year (quarterly data)
Total Pay-TV subscribers on total TV households in Italy (%) for the current and last year (quarterly data)
Growth rates for total Pay-TV subscribers in Italy (%) for the current and last year (quarterly data)
Pay-TV subscribers by platform in Italy for the current and last year (quarterly data)
Pay-TV subscribers by platform in Italy (% of total Pay-TV subscribers) for the current and last year (quarterly data)
Growth rates for Pay-TV subscribers by platform in Italy (%) for the current and last year (quarterly data)
Digital Pay-TV subscribers and analogue Pay-TV subscribers in Italy for the current and last year (quarterly data)
Digital Pay-TV subscribers and analogue Pay-TV subscribers in Italy (% of total Pay-TV subscribers) for the current and last year (quarterly data)
Penetration of Pay-TV in Italy (as a percentage of total TV households) compared with other main Western European countries
Total digital TV households in Italy for the current and last year (quarterly data)
Total digital TV households on total TV households in Italy (%) for the current and last year (quarterly data)
Growth rates for total digital TV households in Italy (%) for the current and last year (quarterly data)
Digital TV households by platform in Italy for the current and last year (quarterly data)
Digital TV households by platform in Italy (% of total digital TV households) for the current and last year (quarterly data)
Growth rates for digital TV households by platform in Italy (%) for the current and last year (quarterly data)
Digital Pay-TV subscribers and digital free-to-air households in Italy for the current and last year (quarterly data)
Digital Pay-TV subscribers and digital free-to-air households in Italy (% of total digital TV households) for the current and last year (quarterly data)
Penetration of digital TV in Italy (as percentage of total TV households) compared with other main Western European countries
Forecasts for total TV households in Italy
Forecasts for total digital TV households in Italy
Forecasts for total digital TV households on total TV households in Italy (%)
Forecasts annual growth rate for total digital TV households in Italy (%)
Forecasts for total Pay-TV subscribers in Italy
Forecasts for total Pay-TV subscribers on total TV households (%)
Forecasts annual growth rate for total Pay-TV subscribers
Forecasts for Pay-TV subscribers by platform (cable, analogue terrestrial, satellite, DTT, IPTV)
Forecasts for Pay-TV subscribers by platform (cable, analogue terrestrial, satellite, DTT, IPTV) as a percentage of total Pay TV subscribers
Forecasts for Digital TV households by platform (cable, satellite, DTT, IPTV)
Forecasts for Digital TV households by platform (cable, satellite, DTT, IPTV) as a percentage of total digital TV households
Penetration of digital TV in Italy at the end of 2012 (as a percentage of total TV households) compared with other main Western European countries
Total fixed broadband lines in Italy for the current and last year (quarterly data)
Growth rates for total fixed broadband lines in Italy (%) for the current and last year (quarterly data)
Total fixed broadband lines on total telephone lines in Italy (%) for the current and last year (quarterly data)
Total fixed broadband lines by technology in Italy for the current and last year (quarterly data)
Total IPTV subscribers in Italy for the current and last year (quarterly data)
Total IPTV subscribers on total fixed broadband lines in Italy (%) for the current and last year (quarterly data)
Growth rates for total IPTV subscribers in Italy (%) for the current and last year (quarterly data)
Penetration of IPTV in Italy (as a percentage of total Pay-TV subscribers) compared with other main Western European countries

Browse the entire e-Media Institute offer on the Italian market, including Market Maps, Market Reports, Databases and Ad-Hoc Research services.

PRICE - The Italy TV Market Maps - full Package (delivered in .pdf format) costs £ 114.00 (VAT is applied only to UK orders).

HOW TO PAY

CREDIT CARD - You can purchase the map using the cart button and paying by credit card (Visa, Mastercard, Amex). A member of e-Media Institute will send you the map (.pdf file) via e-mail within 2 hours. Please note that orders are processed during UK office hours, Monday to Friday between 9.00am and 5.00pm (excluding Holidays).

BANK TRANSFER / CHEQUE - If you wish to pay by bank transfer or cheque please write to: info@e-mediainstitute.com. A member of e-Media Institute will contact you by e-mail as soon as possible. If you pay by bank transfer or cheque send a copy of them by fax (+442070992399) in order to process your order more quickly. Please note that orders are processed during UK office hours, Monday to Friday between 9.00am and 5.00pm (excluding Holidays).