e-Media Institute - Estimates of future television advertising expenditures and Pay-TV revenues, digital take-up

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3. Forecasts For TV Market in Greece

Estimates of future television advertising expenditures and Pay-TV revenues, digital take-up

This short report (3 .pdf A4 pages) is included in the GREECE TV MARKET REPORTS package.

Published in March 2010

CONTENTS

3.1.   Summary of official macro-economic forecasts
3.2.   Ad spending forecasts
3.3.   Pay-TV subscriber and revenue forecasts
3.4.   Future trends for digital television
3.5.   Forecasts for digital television households
3.6.   Forecasts for satellite television
3.7.   Forecasts for cable TV
3.8.   Forecasts for other Pay-TV platforms
3.9.   Planned developments for broadcasting regulation and policy

TABLES / CHARTS

Leading forecasts for real GDP growth in Greece for the current and next year
TV advertising expenditure per TV household (€) and growth rate (%) for the current and next two years.
Total Pay-TV households (thousand) and penetration on total TV households (%) in Greece for the current and next two years
Total digital TV household (thousand) and penetration on total TV households (%) in Greece for the current and next two years

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