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4. TV Advertising Expenditure And Revenue in Singapore

Television advertising investments, big TV spenders and industries. Forecasts on the Singaporen TV advertising market

This short report (3 .pdf A4 pages) is included in the SINGAPORE TV MARKET REPORTS package.

Published in March 2010.



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CONTENTS

4.1.    Television ad spending as proportion of total advertising market
4.2.    Big-spending industries and companies
4.3.    Breakdown of TV revenue by company
4.4.    Breakdown of TV advertising by channel
4.5.    Breakdown of TV advertising by platform
4.6.    Regulation of TV advertising market
4.7.    Ad agencies and media buyers
4.8.    TV advertising outlook

TABLES / CHARTS

  • TV advertising expenditure per TV household in Singapore (in ) and growth rate on previous year (%) in the past five years
  • TV advertising expenditure as a proportion of Gross Domestic Product (GDP) in Singapore (%) in the past five years
  • Forecast growth rates for TV advertising expenditure and gross domestic product in Singapore (%) for the current and next two years

You can buy this single short report or a combination of 2 or more short reports from the SINGAPORE TV MARKET REPORTS package.

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All of the short reports are highly detailed and constantly updated, so you will never receive out of date information and data.

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