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6. China's Free-To-Air TV

Channels offered by operator and platform, viewing figures, advertising market share per operator in China

This short report (3 .pdf A4 pages) is included in the CHINA TV MARKET REPORTS package.

Published in March 2010.



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CONTENTS

6.1.    Brief history and background of free-to-air (FTA) television services
6.2.    FTA broadcasting by platform and penetration
6.3.    Main FTA channels and broadcasters
6.4.    FTA channels by genre
6.5.    FTA channels by platform
6.6.    Sources of revenue for FTA broadcasters
6.7.    Audience figures
6.8.    Local FTA broadcasting
6.9.    Digital FTA Television
6.10.    Upcoming developments in FTA television

TABLES / CHARTS

  • Total digital Free-to-Air TV households (thousands) and penetration on total digital TV households (%) in China for the current and last year (semi-annual data)
  • Terrestrial-only households (thousands) and penetration on total TV households (%) in China for the current and last year (semi-annual data)
  • TV advertising expenditure per TV household (€) and growth rate on previous year (%) in China for the current and last year (semi-annual data)
  • Total digital Free-to-Air TV households (thousands) and penetration on total digital TV households (%) ifor the current and last year (semi-annual data)

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REPORT LIST

1.
China TV industry overview - 2. TV regulatory framework in China - 3. Forecasts for TV market in China - 4. TV advertising expenditure and revenue in China -  5. Pay TV in China  - 6. China's free-to-air TV  -  7. Digital TV in China - 8. Cable TV market in China -  9. Satellite TV market in China  -  10. IPTV in China -  11. Digital terrestrial television in China -  12. Mobile TV in China -  13. China Central Television (CCTV) – Company profile -  14.  Shangai Media Group (SMG) - Company profile   -  15.  Beijing All Media & Culture Group (BAMC) - Company profile -  16. Foreign TV companies in China