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European Digital TV Market Map (W. Europe) ** ALERT - DIGITAL TV PROGRESS IN WESTERN EUROPE – Q1 2010 - According to e-Media Institute’s latest figures, Western European digital TV households grew by a record breaking 21.6 million (+20%) during the year ending March 2010 to almost 130 million, or 75.1% of total TV households. The fastest growing digital TV reception platform was digital terrestrial television (DTT), which was up by almost 33% since March 2009, closely followed by IPTV, growing by 32%. Digitization of primary TV sets around Europe has been primarily driven by terrestrial switchovers. DTT accounted for the lion’s share, 58% (12.5 million), of Western European households that migrated to digital TV during the year. DTT easily outpaced digital cable, the second-ranked digital platform by share of net additions, which accounted for 17% of all new digital TV households (3.7 million). Third and fourth-ranked platforms were IPTV and satellite, which captured 13% and 12% of digital TV additions, respectively. As of March 2010, DTT was the leading digital platform in terms of penetration on primary TV sets, with 29.3%, followed by satellite (25.6%) and cable (13.7%). Although experiencing strong growth, IPTV still accounted for a smaller fraction of primary screens, at 6.5%. From e-Media Institute's Digital TV Market Memo - July 26th 2010 MAP DETAILS Published in June 2010. The map illustrates Western Europe’s digital TV markets by providing data for 19 countries in the region. Published quarterly, the European Digital TV Market Map (W. Europe) is an easy-to-reference resource for those who need a concise overview of digital TV in the following countries: Austria, Belgium, Cyprus, Denmark, Finland, France, Germany, Greece, Iceland, Ireland, Italy, Malta, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, UK.  The information reported in the map is extracted from our extensive proprietary databases on the media and communication markets in all European countries. MARKET DATA The map shows data as of March 2010.
PRICE The European Digital TV Market Map (W. Europe) costs £ 38.00 (VAT is applied only to UK orders). HOW TO PAY CREDIT CARD - You can purchase the map using the cart button and paying by credit card (Visa, Mastercard, Amex). A member of e-Media Institute will send you the map (.pdf file) via e-mail within 2 hours. Please note that orders are processed during UK office hours, Monday to Friday between 9.00am and 5.00pm (excluding Holidays). For more information on this map please write to: info@e-mediainstitute.com |
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